Mutually-Beneficial Joint Ventures – Business Acumen Exerpt Originally by Kevin Lam
12 December 2009
One of the quickest techniques of building your client base is to find mutually-beneficial joint ventures. The key words here are’mutually-beneficial.’ Find marketers and entrepreneurs who have already got enormous’responsive’ contact lists and make them an offer they can’t refuse.
Many individuals have tried using this plan but have failed totally. I can tell you why.
The difficulty with many people is they are only targeted on what they can get out of the deal. You’ll never get it if that’s what your focus is on.
When you’re making an attempt to form partnerships, target the other party and ask,’What do they need? What can I offer them that’d be valuable to them?’
Sure, you can just offer the other person a piece of the profits if they agree to commend your product/service to their list, but that is what everyone does! And nowadays, that isn’t alluring enough. How is your offer unique?
Apply the USP – the’twist.’ Be unique! Create value for them! Make it worth their while. Make them an offer they can not refuse!
When I send out an offer for a joint venture I simply tell them I want to plug their product/business/service for them and not be paid for it. Instead of receiving 40% commission as an affiliate I offer them to keep 70+% of the profit. All they have to do is allow me to use their service just once ( considering that they are an ezine, newsletter or business with a large opt-in list ). I assure them that a completely unique page will be created and payments will be made directly to the partner.
Think about it!
You will be giving the partner additional exposure, higher profits and security of their business. In doing so, you will also be able to provide discount advertising/products/services to your members or visitors giving YOUR business more value. Because now, people will know to come to you for deductions on products and services they need!
With this concept to mind , go out there and seek for some enterprises who already have a big list or some high traffic.
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Original article was written by Kevin Lam from www.TexasSEO.com – Texas SEO is a Dallas-based web marketing and consulting firm specializing in SEO & SEM, PPC, copywriting, web designing and more.











