Made Moon Blog

You can make a memorable impression in the online world by spreading your company’s name and information across a large number of Web sites that have been created for the purpose of collating information about businesses. Sites like AboutUs.Org, AllBusiness.com, Business.Com, ThomasNet.com, Yahoo!, Switchboard, SmartPages, and many more offer you great opportunities to inform prospective customers about your products and services. Be sure you create a marketing campaign for these kinds of sites. You may need a modest budget, although some companies do quite well working only with free listings.

Here is an illustration of how it works. A company that is at least an occasional newsmaker can make an impression through news aggregator sites like Indeed. Penguin Windows has a listing with Indeed. Another opportunity that Penguin Windows took advantage of was to obtain a listing in a local news business directory. Not every company has this option but you should look at your local news media sites and see what they have to offer.

Another option is to publish customer satisfaction data about your company through a third-party database. Penguin Windows, for instance, published a very positive report through Guild Quality. Using a third-party survey service lends credibility to your published results.

Marketing isn’t just concerned with getting a particular message to an audience. It must also address the need for visibility. The more often people see the name of your company, the more likely they are to remember it. And the more people who remember the name of your company, the more likely your company will build a good reputation. People often feel that a company which invest resources in marketing itself intends to stay around.