How Offering Free Stuff Can Increase Your Site Traffic
17 August 2008
A successful business owner, whether in e-commerce or a mom and pop
store, has usually found some way to be of service to their customer.
Not only does helping your customer build and strengthen your customer
relationships but it also can truly help your customers meet their
goals. Free downloads or freebies is just a digital manifestation of
what business pioneers have long ago understood. Helping your customer
is good business!
The files you offer that are related to your service or industry can do
many things for your online business. It can increase your visibility
to a target base, make your site memorable, and it can potentially
increase your site’s traffic. For instance, a programmer may offer free
open-source applications to potential customers (which many of them do)
in hopes the visitors will share the application (more traffic or
visibility), and ultimately the visitors will return to the site when
they want to customize or enhance the program. Consumers are more
likely to buy from someone with whom they have already built a
relationship.
Free downloads can vary from e-books, templates of various kinds,
software, screensavers, or others. To make each download effective, you
have to let others know they are available. There are many sites
dedicated to offering freebies. Submit your download or a link to your
download page to those sites. Use your favorite search engine to gather
a listing of these freebie sites.
It may seem obvious, but don’t forget to include references to your
product or service and your site address within your download.
You should see dramatic increase in your traffic but not just to the
download page. Many visitors will become genuinely interested in your
company and what you to have offer. Keep you site updated and offer
incentives to those who download in your freebies. In addition to
obtaining traffic, you should see an increase in your contact database
and new business. So continuously submit your freebie links to other
sites and eventually your efforts will pay off.
|
Copyright © 2005-2006 Rhonda Winn - All Rights Reserved. Rhonda Winn offers free small business resources and business plan templates at her web site http://smallbizstartupkit.com. Sign up for a free small business e-course and receive three free small business e-books instantly. |











