Good Customer Service in Seven Elementary Steps
13 July 2010
Many enterprises seem virtually rattled by clients today. But you should make it your priority to genuinely hear your customers. After all, imparting superb customer services is one of the best and least costly selling tools available. When you deal with your customers well, or even better, when you deliver beyond their anticipations, you will be rewarded.
Following are 7 points to help you offer stellar customer service.
Be accessible
Your customers should be able to contact you, or someone in your enterprise, if they have an enquiry or if they need help. Offer multiple ways for your customers to reach you, such as email, phone, mail or fax.
Hear your customers
Often when a customer phones or writes to complain, they only want to be heard. In fact, sometimes, just listening is all you need to do. Take some time to understand what your clients have to say before you start answering or fighting for your product or service. They may just have a point.
Answer in a timely manner
Make it a habit to return all calls or emails within 24 hours. And, if you cannot do so, then check what amount of time you can manage and let your clients know straight they can expect to hear back from your customer servcie executive within that amount of time. You can use a tool such as instant benefits to that effect.
Do not discuss with your clients
You can never win a dispute with a customer. Because if you do win the argument, you’ve more than likely disoriented the client and you’ve lost their custom. We all know the customer isn’t really always right, but instead of focusing on what did not go right and defending your business, concentrate on how you can solve the problem or fix the situation.
Treat your clients with honor
Even if the customer on the other end of the phone is acting in a non-rational way, or being rude, don’t lower yourself to their level by reciprocating. Treat everyone with honor and you will be respected in return.
Focus on making customer relationships, not sales.
The long-term success of your business organisation rests on your ability to make long-term customer relationships. If you sacrifice relationships to make short-term sales, your business will be short-lived. If you want to generate sales, try implementing forward customer marketing actions, such as benefits plus.
Be authentic
Don’t lie about the results your product or service will provide. Don’t promise things you cannot deliver just to make a sale. Be trustworthy and straightforward about what your products and services can deliver.
Commit to putting these 8 tips into practice. Learn about your clients. Make them the focus of your organization. It’s one of the rules to business success, it doesn’t cost a great deal and it could improve customer loyalty towards your organization.











