Made Moon Blog

Click fraud is an unfortunate byproduct of the pay per click
advertising business. Many people with an online business spend
large amounts of money on pay per click advertising only to
discover that many of the people clicking on their ads weren’t
really interested in their products or services.

Bogus “visitors” to a pay per click ad represent click fraud.
This is a serious scam that threatens the viability of the pay
per click advertising business which has become enormously
profitable for all of the major search engine operators, namely
Google, Yahoo/Overture, and MSN.

Click fraud has different forms, but the end result is generally
the same. Advertisers are billed for fruitless traffic
generated by someone who repeatedly clicks on an advertiser’s ad
without any intention of ever buying anything.

The search engine advertising market is currently about $3.8
billion per year and estimates vary widely on how much click
fraud is actually going on. Clearly, the search engine operators
would like to downplay the extent of this problem. Some industry
experts claim that a little click fraud exists but that it is
overblown by advertiser paranoia, while others estimate that ten
to twenty percent of all clicks are false (made by someone with
no legitimate interest in the ad itself).

Virtually everyone involved with pay per click advertising sees
click fraud and knows it’s there, but no one is quite sure what
to do about it.

Both Google and Yahoo/Overture acknowledge that the click fraud
problem exists, but claim improved internal controls will prevent
the problem from escalating. Their stated position seems to be
that they are concerned about click fraud, but that it is not a
material issue so far. Both of them are touting their increasing
internal actions aimed at detecting and combating click fraud.

Such reassurances from search engine companies certainly aren’t
surprising, given how much they stand to lose if advertisers
cut back on advertising spending. The stakes are huge and the
search engine companies are actively involved in public relations
campaigns. Industry research firm eMarketer expects $7.4 billion
to be spent on search engine advertising by 2008, up from only
$108.5 million back in 2000.

The incentives for click fraud have increased along with the
money devoted to search engine advertising. Advertising on search
engines has turned into a fast-spreading craze as more and more
marketers have realized substantially higher returns on search
engine ads than on more traditional marketing campaigns conducted
through print media.

Most pay per click advertisers set a spending limit and once the
spending limit is reached, the ads cease to appear in the search
results. Click fraud is a very unethical competitive tactic
where someone repeatedly clicks on a competitor’s ad until the
spending limit is reached and the ad then disappears from the
search results. It seems that it’s only a matter of time before
some advertisers become so exasperated with click fraud that they
file a class-action lawsuit against a major search engine.

The success of search engine advertising has substantially
raised prices that advertisers pay for top spots. Unfortunately,
these higher prices have turned click fraud into a dark little
industry of its own. Some crooks have hired cheap overseas
contractors to just sit in front of computers and constantly
click on targeted ads and others are developing sophisticated
software to help automate and conceal click fraud.

If you use pay per click advertising it would be wise to
carefully monitor your traffic to determine if you are the victim
of click fraud. In any event, it’s probably safe to say that
pay per click advertisers are going to have to accept a certain
level of click fraud as just a cost of doing business.

Kirk Bannerman operates his own successful home based business
and also coaches others seeking to start their own home based
business. For more information visit his website at
Legitimate Home Based
Business

Are you frustrated with spending your hard-earned money on
Google Adwords and losing more money than you make? Part 2
of this series continues revealing the inside secrets of
successful, profitable advertising with Google Adwords.

If you missed Part 1 or Part 3 of this series, simply send a
blank email to googlearticle@superiormarketingpartners.com
to get a all three parts of this series of articles emailed
back to you automatically.

Secret #4 – Make separate AdGroups for each keyword within
Google Adwords

Google Adwords lets you create up to 25 campaigns per
account, with up to 100 AdGroups per campaign as of this
writing. It’s important to organize your keywords into
separate AdGroups to maintain finer control over the ad text
for each keyword. If you had one AdGroup for the following
keywords: ‘widgets’, ‘plastic widgets’, and ‘wooden
widgets’, then the ads created for that AdGroup would have
to apply to all of the above keywords.

If your ad text reads: “50% off all plastic widgets” and
this ad is showing for the other keyword phrases in the same
AdGroup, then someone searching for ‘wooden widgets’
probably will not be inclined to click on your ad that is
focused on people searching for ‘plastic widgets’.

The way to be sure each ad is focused on the exact keyword
phrase being targeted is to have a separate AdGroup within
your Google Adwords account for each keyword phrase, and ad
text that exactly matches that phrase. For example, an
AdGroup named ‘Plastic Widgets’ with the keywords ‘plastic
widget’ and ‘plastic widgets’ can have an ad with text that
reads “50% off all plastic widgets” and the people searching
for ‘plastic widgets’ will see the ad most relevant to their
search term. Create a separate AdGroup for ‘wooden
widgets’, etc. Now you can create ads with text that
matches the exact keyword phrase for which people are
searching.

Secret #5 – Run tons of keywords in Google Adwords

Most people that have Google Adwords accounts find the top
keyword phrases for their industry and run ads for only
those keywords. This is a big mistake. The top keywords
are the ones that have the most competition and also the
lowest click-thru rates. Smart Google Adwords marketers
know that the more specific a keyword phrase is the more
people will click on the ad. People that search for a
keyword like ‘widgets’ are more likely to skip over an ad
targeting such a broadly targeted keyword. However, ‘large
plastic widgets’ is much more of a refined search and there
are far fewer advertisers with ads that target that phrase
so you get the double benefit of having fewer ads in
competition with yours and you can also run ad text that
exactly matches that keyword phrase!

Doing keyword research and compiling a large list of
keywords may be time consuming, but you will run rings
around your competition if you are willing to do what they
are not.

Secret #6 – Split-test your ads in Google Adwords

As mentioned in Part 1 of this series of articles on Google
Adwords, it is critical to split-test your ads. Google
Adwords has a built-in feature that lets you automatically
rotate the appearance of your ads so different ads can be
shown an equal number of times (or weighted more heavily
toward the ad that gets more clicks if you prefer – you can
change this in the campaign settings). The benefit of this
approach is that you will be able to see which ad gets a
better click-thru rate (CTR).

Since Google Adwords rewards a higher CTR with lower cost
per click (CPC), it is crucial that you know which ad has a
better CTR. Sometimes just swapping the ad text that
appears on lines 2 and 3 will make a big difference in your
ad performance.

Secret #7 – Improve your ads in Google Adwords

So what do you do if you find that after split-testing two
different ads a clear winner emerges? Simple. Chuck the
lower CTR ad, keep the winner, and create a new ad to
split-test against the current reigning champion. By
following this split-test strategy, you will constantly be
improving your ads CTR and lowering your CPC.

How do you know when a clear winner has emerged? Is it
enough to have two ads that both have received 10 clicks
each? Or should you wait until you have 100 clicks each
before making the determination that one ad is superior to
the other? Statistically, a total of 100 clicks between the
two ads will mean the answer is fairly certain, while 200
clicks between both ads is an almost definite certainty.

What’s stopping you from finding qualified, motivated buyers
and getting them to your website when they are ready to buy?
There is no better marketplace for this steady stream of
valuable traffic than with Google Adwords. By employing the
tips and strategies outlined in this series of articles, you
will be armed to the teeth to convert those hard earned
dollars spent on Google Adwords into profits for your online
business!

Ron Isaiah is an expert online marketer. Get free eBooks, mini-courses, tips and tricks by visiting Increased Website Traffic

When you design a website you should create it so that your visitors are constantly coming back for more. In order for you to keep your visitors coming back you need to keep up with maintaining your website, and offering things that will keep your visitors busy.

Tip #1

Keep your visitors coming back. Well, how do you do this? You can start by creating a forum. This will allow your visitors to interact with each other and meet new people.

Next you may want to create a page, or a topic on your forum based on new content that you add. This will keep your visitors up to date on what your doing around your website.

Also you may want to create a news letter. A news letter could contain many things. You can write tips and tricks articles, you can use it to tell your visitors what’s new on your website, you can offer special deals, and much more with a newsletter.

Tip #2

Build a strong network of incoming links. Incoming links are a very important object in the search engine game. If you don’t constantly increase the number of links coming into your website you will start to loose your high ranks on search engines. Or you may not even be able to obtain high ranks if you are just starting out.

When you start getting incoming links you should create some way to keep track of these websites. Document them somehow in a word document, on a webpage, or in a excel document. Check back on these links regularly to make sure they still have your link on their webpage especially if your linking back to their website.

Tip #3

Monitor your website statistics. This should be a thing you do on a weekly basis. Find a company that will either give you a report on who’s visiting your website, and where. Or use your exhisting hosting companies service (if they offer one).

When monitoring your statistics you want to see where your visitors are going the most. Try and use these statistics to your advantage. If they are going to your article directory more than they are your forum you will want to spend more time increasing your article directory rather than monitoring your forums.

About The Author

Charles Nixon – Website Designer. Driven by Creativity. Building websites to increase sales, and web presence. Did you start your business to create a website? Or to run your business? CharlesNixon.com may be the web design firm for you! Competitive prices and your project delivered on time and on budget.

mailto:Charles@CharlesNixon.com

So what is all the talk about having a lot of “content” on my website? And what is “content” exactly? And how will it help my business grow and prosper? I get these questions from my internet students all of the time. Let me say this…Having a lot of great content is one of the key ingredients to those websites that are successful and profitable.

Once I explain the value of content to my students they almost always chime back with “but I can’t write!” Never fear, there is always an answer for the creative mind.

1. Don’t Like to Write – Find Those that Do

One of the simplest solutions if you don’t like to write is to find those that do.
Where? Elance.com is a good place to start. They have all kinds of writers that write on all subjects. Sign up for an account and post a job. Try to be as specific as possible as to your writing needs. For example, topic, style, word count and so on. You will receive back bids from a numbers of authors. Read what they have to say and read their sample works. A little tip: if you go with the cheapest guy on the block, you will probably get poor work. So it is better to at least go middle of the road in terms of pricing. Expect to pay a minimum of $15 an article for about 400 words or so. Another little tip is to give 2 authors the same project and see which one produces the better work.

2. Press Release – Hear all About It!

There is a fine company called PRWeb.com that will distribute your press releases. It’s not free and depending upon what kind of “contribution” you want to make, it will cost anywhere from $10 to $80. The key here is to study their website and learn. A Press release is not a sales letter and they post guidelines and even have a teleconference to let you know how to get the most out of your press release campaign. I highly recommend it. I would recommend doing a $10 press release to get started as a way of walking before you run. The first time I used the service I made a few blunders unknowingly and was glad I hadn’t spent the $80! This tool can be invaluable to get your information out to thousands of resources with your website address on it.

3. OPA – Other People’s Articles

You can go to any number of article directories and use their articles for FREE. But remember to use the author’s resource box at the end of the article or you are violating copyright laws. A resource box has the author’s name, small bio and their website address. Go to Google, type in ‘Article Directories’ and a whole slew of them will appear. I like to go with the better known ones that have quality content. I have all of my articles at tops directories like www.articlecity.com and www.ezinearticles.com. Those are two good resources and of course, there are about two dozen more or so. Most article directories are organized by subject matter or expert authors and you can do your searches quite easily. If you find an author you really enjoy, it would be wise for you to make contact with them. Let them know you would like to be on their update list when they produce new articles.

4. Clubs, Organizations and Trade Magazines

Let’s say that you need content for your gardening website that specializes in perennial gardens. There are probably thousands of gardening clubs, organizations and trade magazines that have newsletters or materials you can reprint. Contact them and let them know you are looking for quality articles, newsletters, tips, secrets, ideas on perennial gardens. You might just be surprised how much information they would be willing to share as long as you give them credit for their work and publish their website address in return.

5. Start a Blog – Never-ending content

Try blogspot.com and set up your free blogger on your website. If you don’t know how to do it, just get your favorite webmaster to set it up. It isn’t that complicated but it can be invaluable. You can get it going by making your own posts. You can share your own information like ” 3 Easy ways to keep your gardens bug free this summer” or you may have read something in a magazine that says ” Ortho has come out with Zappit bug spray that will keep your gardens beautiful all summer long…I have used it and here is what I found that maybe useful to you.” You can comment, question, inform on a blog. Keep your blog useful and people will come to visit and hopefully contribute regularly.

6. Testimonials – Why people should do business with you?

The more testimonials you can get the better. You may have to offer an incentive for people to take the time to write you a testimonial longer than a sentence or two. Let’s say you sell custom made cowboy hats. You know people love them because they come back and buy more than one. You could offer an incentive such as “If you love our cowboy hats, we would love to hear about it. When we receive your letter telling us why you love our hats so much, we will send you a coupon for 20% off your next hat purchase.” And then you have a testimonials section flooded with letters from your customers. If you can scan them in so people can see the originals, all the better for credibility.

7. Reviews – Your opinion counts!

Let’s say you sell high end power tools to the custom furniture builder. You could write reviews on the different products pointing out the positive and negative features. Trade journals in this field probably have reviews of products as well and the companies who manufacture them. You can re-word them to fit accordingly. Or better yet, if you have used the tools, you are skilled enough to let people know what features are great and why they should buy it.

Hopefully, you now understand how to get great content on your site without picking up a pen or pounding away on the keyboard. Our next article will discuss why content is so important and how it can help you with your search engine rankings and ultimately result in sales.

Jan Peterson founder of http://www.goldstarreview.com researches and reviews business opportunities including internet marketing, real estate investing, affiliate marketing, financial investing and more. Over 400 FREE reports available.

Pay per click or search engine optimization, which one should you use? Many view PPC marketing as a colossal waste of money while others disdain search engine optimization. In reality, the two marketing strategies form a perfect marriage.

Pay-Per-Click – PPC

PPC marketing is a love it or hate platform. For the “love it” crowd, PPC marketing is a way to get instant exposure and feedback on site designs. In a matter of minutes, you can start receiving traffic and adjusting your site to convert the traffic at the best rate possible. For those in the “hate it” crowd, bids are to high and one never knows how may of the clicks are fake and worthless.

Search Engine Optimization – SEO

As with PPC, seo marketing has its proponents and detractors. Those who love it look at the free traffic and glorious profitability of a site that converts the traffic at a decent rate. Detractors view seo as an unnecessary waste of time since it can take a year or more to get high rankings, particularly on Google. Detractors also argue that high listings are subject to changes in the search engine ranking process, which means you can lose your rankings.

So, who is right? In truth, both sides make accurate arguments. PPC is expensive and click fraud is a monstrous problem. Seo produces free traffic, but it takes along time to get to the top and rankings are subject to the whims of search engine ranking changes. The truth, of course, is both marketing platforms should be used whenever possible.

Marketing Marriage

Every site is unique, but most should combine PPC and seo marketing as part of an overall internet marketing strategy. When starting out, the PPC campaign is critical for getting immediate traffic and tweaking the site to maximize conversions. At the same time, a seo campaign should be undertaken. As the site rises in search results, the PPC campaign should be fazed out for the relevant high listings.

PPC and seo marketing are not mutually exclusive. When married together as part of an overall marketing strategy, both platforms will deliver the goods.

Halstatt Pires is with http://www.marketingtitan.com – an Internet marketing and advertising company in San Diego, California.

If you’ve been struggling with your website traffic and your sales aren’t what you had hoped for, then maybe it’s time to start paying for traffic.

Pay-per-click Search Engines provide an extremely effective means of obtaining highly targeted traffic to your website. The concept is simple. You bid on targeted keywords for as little as .001 per click and receive targeted traffic to your website.

The key to using this technique effectively is to focus on one specific product and select highly targeted keywords. This will help you to weed out all of the window shoppers and attract your specific target audience.

Viewing Search Terms

Most pay-per-click Search Engines will enable you to view exact “search terms” that have been used to perform searches. Use this to your advantage. You can find out exactly what “search terms” are being used for your target market and place your bids accordingly. Try to create a list of as many relevant keywords as possible. The more keywords you bid on, the more traffic you’ll receive.

When bidding on keywords, keep in mind that in order to be successful, you don’t have to be listed at the top. Although receiving a listing in the top three positions will produce major traffic through Goto.com, most of the time, you must have a large advertising budget to compete.

Before placing your bid, perform a search to find out how much your competitors are paying per click. Try to place your bid so that your listing will appear on the first page to increase your chance of success. By selecting highly targeted, less popular keywords, you’ll not only attract a more targeted audience, but you’ll also obtain a higher listing for less money.

Your Ad Copy

Your headline and copy are the most important part of your entire strategy. Your headline must grab your potential customer’s attention and force them to read on. Your copy should tell them exactly what you have to offer and convince them to visit your site. Try to avoid attracting freebie hunters by mentioning free stuff within your ads. By weeding out those potential visitors expecting to get something free, you will attract a more targeted audience of potential buyers. There is no need to pay for visitors that weren’t interested in buying anything in the first place.

Your listing should lead your potential customer directly to your product with no other distractions. In other words, if your product isn’t on your main page, then don’t direct your potential customers to your main page and make them search for your product. Direct them to your product’s page.

Reveiwing Your Reports

Once your campaign begins, make sure you take the time to review the reports provided by the pay-per-click services. These reports will provide you with information in regard to how well each of your keywords are performing and enable you to adjust your keywords or change your bids accordingly.

To increase your traffic even further, don’t just stop with one pay-per-click Search Engine — try several at time. The more streams of traffic flowing to your site, the better.

Here is a list of some of the top pay-per-click Search Engines:

http://www.overture.com
http://www.Bay9.com
http://www.Win4win.com
http://www.Findwhat.com
http://www.7search.com

Visit http://www.payperclicksearchengines.com for a complete list of over sixty pay-per-click Search Engines and reviews.

If you’re serious about your business and you’re ready to drive a stampede of targeted traffic to your website, then give the pay-per-click Search Engines a try. They’re well worth the small investment.

Copyright © Shelley Lowery

About the Author:

Shelley Lowery is the author of the acclaimed web design course, “Web Design Mastery” (www.webdesignmastery.com) and “eBook Starter – Give Your eBooks the look and feel of a REAL book” (www.ebookstarter.com)

Visit www.Web-Source.net to sign up for a complimentary subscription to eTips and receive a copy of Shelley’s acclaimed ebook, “Killer Internet Marketing Strategies.”

You have permission to publish this article electronically, in print, in your ebook, or on your web site, free of charge, as long as the author bylines are included.

In the current competitive climate, tourism-dependant businesses in Coastal Maine are looking for every possible edge to set themselves above their competition. The internet has quickly become the ubiquitous marketing venue for tourism and travel, and our local businesses have jumped into this venue with both feet forward.

For several years, search engine marketing firms have sold pay-per-click, link farms, and meta-tags as the must-do’s for increasing web visibility. Tactics such as tag-stuffing, hiding keyword instances, or creating unintelligible site content in order to trigger higher pageranking have served to increase traffic for some, but have severely decreased the quality of search results for the consumer. Over time, vanguards in the industry have come to understand that it is the searcher whose needs should be the focus, not the business that wants desperately to be found.

The increasingly jaded public, through such daily delights as spam and pop-up ads, has learned quickly to dismiss businesses that force themselves on them. I know from my own search experience that I tend to ignore both sponsored ads and even the highest ranked search results if the description looks or smells anything like either a paid placement or a keyword-jammed “information portal”. Now don’t get me wrong, all of these sights get tons of traffic, but that’s not my point. My point is that consumers are becoming more hip to the game, and the trust that is necessary to produce a financial transaction with them can be severely inhibited through seemingly disingenuous marketing techniques.

Companies like Google have pivoted left and right to shake the rigging of search results. Their mission has re-focused lately , and they are developing brilliant techniques to make sure their users are delivered PERTINENT search results. They still generate revenue from paid advertisers, thats true, but look where they put the ads. They are clearly seperated from the search results, and are clearly labeled ’sponsored links’. As a matter of fact, the majority of these links are placed in the right column of the page, a veritable no-man’s land for browsers, according to eye-tracking studies.

Anyhow the important thing to keep in mind is that, rather than trying to ‘beat the system”, businesses
would be better served if they moved toward creating the pertinent site search engines are trying to return to their users. Instead of jamming tags and buying links, businesses should be making sure their sites are chock full of good, pertinent content. If you own a gas station, your website should strive to be the end-all, be-all location for gas related information in your area. Not only will the mass of content help the search engines find you and rank you higher, but visitors will be happier, more satisfied, and consider you the expert in your field. Others will link to you as an expert, and this is probably the most effective single way to increase traffic to your site.

Lance Dutson runs Maine Coast Design, an internet design and marketing firm catering to tourist-oriented businesses on the coast of Maine. http://www.mainecoastdesign.com

Google Inc. is suing a Houston-based company for allegedly clicking on sponsored links to fraudulently boost advertising revenues.

Google filed a lawsuit two weeks ago in Santa Clara County Superior Court in California against Auctions Expert International LLC. Google is accusing Auctions Expert of abusing the Google AdSense program, in which web publishers display Google’s pay-per-click ads and receive a share of the revenues.

Auctions Expert joined AdSense in August 2003, according to the lawsuit. Google later discovered the alleged misconduct, terminating the contract between the companies and refunding advertisers, Google’s complaint states.

“These clicks were worthless to advertisers but generated significant and unjust revenue for Defendants who were paid by Google as if the clicks were legitimate,” the lawsuit states.

Google is seeking an unspecified amount of damages and restitution for the revenue-share payments it had made to Auctions Expert, according to the lawsuit.

Google spokesman Steve Langdon said that the Mountain View, Calif., company uses fraud detection technology to combat click fraud and protect advertisers.

“This lawsuit against Auctions Expert demonstrates the success of our anti-fraud system and that we will take legal action when appropriate,” he said in a statement.

Talk about your all-time wimpy statements. I’m not impressed. All Google did was exercise its right to file a lawsuit. The same right any of us have. Somebody shoot off the fireworks. Woo hoo! That’s some scary stuff right there!

I’m still waiting for Google to flex its considerable muscle. I want to hear a powerful statement from a powerful company. Something to the effect:

“Nothing is more important to us than our customers. They helped make us who we are today, and we will not let them down. We are determined to meet and defeat click fraud head on–no matter how how long it takes or how much it ultimately costs!”

But it will never happen. Why? Because despite its considerable power, Google is a lot like Michael Jackson in some ways. Let me explain:

At one time Michael Jackson was the biggest, most powerful star on the planet. However, as we soon discovered, he was also a wimp who was out of touch with reality.

I view Google the same way. Google is the biggest, most powerful search engine on the planet. But the way its handling click fraud is wimpish and shows it’s out of touch with reality also. These are criminals we’re talking about here. They’re not afraid of a silly lawsuit.

Google needs to get with the program and develop a “gangsta” attitude. Hold a worldwide press conference and tell these punk click fraud thieves in no uncertain hip hop terms:

“Yo, dog, let me holla at you for a second. We are Google, yo. We are the biggest, baddest, most powerful search engine on the planet, yo. Peep this: Do NOT steal from us or our homey’s, fool. Me and my posse have the means, the resources and the resolve to hunt you down like the punks you are 24, 7 and bust a cap in your ass! Peace…we out!”

About The Author

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

Visit his website at: http://www.lets-make-money.net

In this article we’re going to discuss finding the people that you’re going to need in order to get your home into the ground.

Building a new home is a complex process. There are more people involved with building a new home than there are in deciding government policy. Okay, maybe not that many, but a lot.

So, just what is needed for building a new home as far as personnel? How do you find them and how do you know they’re any good? Well, we’re not going to try to answer all those questions in this article but we’re at least going to let you know who you’re going to have to hire so your home ends up being a home and not a disaster area.

The very first thing you’re going to need is an architect. He may not do any hammering or sawing but without him your home isn’t going anywhere. An architect is the one who actually designs the home itself. He makes sure all the angles are right so that your ceiling doesn’t come crashing down on your head. The architect is the one who oversees the whole operation and makes sure everything is done to specifications. The architect’s fee is usually a percentage of the construction costs. If it’s a smaller job the architect may charge you an hourly fee. Make sure you find this out in advance. Those hourly fees can add up. Some may work on a consulting basis only charging a small fee for each consulting session.

After the architect you need to find a contractor. A contractor is the person who makes it all happen. He reviews the drawings and specifications of the architect. He then gives you an estimate of what all this is going to cost you. The contractor then hires the men who will actually do the job including construction workers and plumbers. Anyone who touches even one square inch of your new home is hand picked by the contractor.

One option that you have is to go with what they call a design build company. These are basically one stop companies that will provide you with both design and construction services. These companies usually have a staff of architects and their own carpentry crews. The usually subcontract the plumbing and electrical work. The benefit of these companies is that they keep communication simple. You’re working with a company that has a team of people that are used to working together. This makes things go a lot faster than the conventional route where people sometimes are working together for the first time. Plus, this option is usually cheaper than the conventional approach.

You might want to hire a couple of specialists on your own for kitchen and bath work. Generic workers are great for putting in cabinets and things like that, but if you want specialized plumbing your best bet is to hire a specialist for the job.

The last thing you’re going to have to get on your own is an interior decorator. After your home is put together you don’t want it looking like a shack. The right finishing touches are what make YOUR home YOUR home.

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