An Introduction to Insurance Sales Lead Websites for Brokers
29 August 2009
Brokers used to spend a good percentage of their day cold calling people who, a number of times, did not wish to be contacted. Currently, leadgen companies are able to furnish high quality, targeted insurance sales leads that are currently looking to purchase a new insurance policy. These websites provide an simple and cost efficient way of acquiring new clients.
Lead generation sites offer a worthwhile solution for insurance underwriters looking for increased sales. First, these companies collect information from prospects interested in a new policy through their own network of sites. Then, they use the information submitted to pair each insurance lead with local insurance agents.
With a various amount of sales lead websites each selling slightly unique leads, insurance agents can’t always determine which lead company is right for them. There are specific characteristics that good insurance lead websites hold that can help them stand out from the rest including filters, pricing, return policy and billing.
Costs is important. An inexpensive sales lead may not provide high quality people but a seemingly expensive lead might be too costly to realize a net profit
A few lead generation sites try to make you make a substantial deposit before sending you insurance leads. With so many insurance lead generation companies allowing you to start receiving leads with a small initial deposit or some that will bill you after you receive leads, there is no reason to deposit too much up front.
Bogus sales leads are inevitable. Find a service with a good refund policy and this shouldn’t be an issue.
The ability to only be sent the kind of person you want is essential. Most insurance leadgen sites offer some kind of filtering ability so that you only receive and are billed for the prospect that is best for your agency.
In summary, when signing up with an insurance sales lead website, you should shop around and buy leads from a few sales lead websites. A couple will be great for auto insurance leads while others may send better home insurance leads. Signing up with several lead generation websites will permit you to also keep your business shielded in the event one or more of the sales lead source’s quality goes down.
