Made Moon Blog

ant to get the most media attention and spotlight for your business? Then the first place to start is with a GREAT press release. Now I can almost see half of you leaving now, dreading the thought of having to write one of these. But wait!! I’m going to show you easy methods to make your press release work for you and get the attention it deserves. Ready? Let’s go.

We’ll briefly go over the basics because of their importance. Editors want to see things done the RIGHT way. I would bet that a lot of good releases simply get tossed out just because they aren’t set up properly. To a busy editor, that all too familiar “10 second glance” says a lot for you and your business; it let’s them know if you’ve done your research enough to warrant that release to be placed in their newspaper or magazine.

Here are your essentials:

“FOR IMMEDIATE RELEASE” on the top left of the page.

Your contact name, phone number, e-mail address, and website follows.

Headline is next, normally in bold and centered on the page. Summarize what the release is about and capture their attention. Spend almost as much time on your headline as you do writing the release. It’s that important.

The press release body starts with the location of the release and the date (Margate, Florida, May 5, 2005.)

Most press releases are between 200-500 words, and no more than a page. The first paragraph has the most important information. Don’t save the best for last, it won’t get read. In this paragraph answer the questions, who, what, when, where and why?

It is recommended that you write press releases in the 3rd person and use short sentences and paragraphs. Do not go over board, trying to dazzle the editor, it won’t work.

Target your release. You will be sending your release to a specific audience so make sure that in your release you keep to what would appeal to that audience. What don’t they know that you can add? Nothing works better than getting an “AAH HAA” when an editor is reviewing your release.

Provide statistics. Do some research and find some relevant information that applies. You can easily do this through Google. Once you find your quote, do a Google search or Yahoo quote on that particular topic. However, don’t stop on the first Google link and take that for gospel. Research it a bit further. Have it come from a respectable company or magazine.

Include relevant quotes from experts in your field that will reinforce what you are saying. Approach authors, leaders in your Industry, and other experts that back up the facts you are stating in your release. They will normally appreciate the added publicity and you get the quote you’re looking for. For example, as an author I’ll often get asked to provide a quote for an article on home-based businesses or the virtual assistant industry. I welcome the opportunity as it provides me more publicity.

Also, if you have a satisfied client that you feel will add credibility to your Release, add a quote from them as well. The first time you mention the expert, write out their full name. Then list them by last name or Mr. and Mrs. Smith only. I normally prefer the last name.

The last paragraph should be your call to action. You’ve talked the whole release about your business or product, now tell them what to do with the knowledge they just acquired.

At the bottom of the release include ### to indicate you are done, followed by a short bio. Make sure if you include your website that you include http:// in front of it for search engine recognition.
Your bio should include your information, any books authored, etc. Double check this for accuracy. At this point, you’re tired and done with the Release. But if it goes out to the world with the wrong web address, the valuable time spent even writing the Release has been wasted.

That’s it! The basics for writing a press release. Now one other thing I’d like to add in, they work! They truly work. I’ve had a recent release get accepted by PRWeb (and yes they do reject bad ones!), and then go on to hit several other major newspapers and media outlets and the Google alert, which resulted in our paper in the area contacting me. You want to set up a Google news alert for your name so that you can follow the path and see when you make the news so you can follow up. Also, PRWeb at http://www.prweb.com has complete guidelines for setting up a good press release. Go with the extra money and spend $20.00. It’s worth it to get the additional exposure.

Diana Ennen is the author of numerous books including Virtual Assistant: the Series, Become a Highly Successful, Sought After VA and Words From Home, Start, Run and Profit from a Home-Based Word Processing Business. She specializes in publicity and book marketing and is president of Virtual Word Publishing www.virtualwordpublishing.com and www.Publicity-VA.com. Articles are free to be reprinted as long as the author’s bio remains intact.

Market my website? Why should I have to spend time and money marketing my website? It’s supposed to be marketing my business!!!

That’s how so many business owners feel, they spend a bit of money on their website design and then sit, doing nothing, waiting in vain for it to start paying dividends and bringing in the customers.

It’s very simple really, nobody is going to come to your new site if they don’t know about it – if they don’t see mention of it, a link to it or aren’t recommended it.

So how can you get your website noticed? Here’s a list of the common methods you can use:

• Traditional Ads & Marketing
• Search Engines
• Online Directories
• Links Development Campaign
• Participation in Online Discussion Forums
• Article Submission
• Pay Per Click
• Banner Ads

Traditional Marketing

Magazine & newspaper ads, Yellow Pages, PR articles, leaflets & door drops, business cards, email signatures, company stationary, company vehicles, the front of your store. These and many more are places you can and should advertise your website’s URL.

Search Engines

Getting to the top of a keyword search on the major search engines – Google, Yahoo etc. – is high on the wish list of most website owners. Unfortunately it’s not something that will happen straightaway. It can take many months of adding content, getting links from other sites and optimising your content for keywords to get a high listing.

Online Directories

Directories are collections of website addresses that are collated by human beings. Most will charge a fee for inclusion, DMOZ/ODP is the one
everyone wants to get listed in – it’s free and will have a great effect on your search engine ranking, but expect to wait months if not years for a listing.

Links Development

This is one of the most powerful ways of promoting your site. It means getting other (hopefully related) sites to include links to yours. To get a link simply email the site owners and ask for one. Often you’ll have to reciprocate the kindness i.e. link to their site as well but some will be happy to list your URL for nothing.

If you’re a member of local business groups then don’t forget to include your web address on their sites. What about all your suppliers, can you get a listing on theirs?

Not only will you get people visiting your site via all these links, you’ll also improve your position on search engine listings (search engines algorithms take the number of links to
your site to be an indication of its importance).

Discussion Forums

Another way you can attract attention is by participating in online discussion forums (to do with your area of expertise of course!). Most will allow you to include a website link in your
signature, i.e. a link to your site in every post you make.

Article Submission

This is a brilliant way of getting noticed. If you don’t have any problems writing essays then get your pen out! There are many sites that allow you to submit your articles for free and
they should all allow you to include a resource section on yourself or company with a link back to your site.

Pay Per Click

Pay Per Click (PPC) is a very good way of driving traffic to a site in the short term. Google’s Adwords is one of the best known PPC systems around, Overture provide another.

When somebody searches for keywords in Google you get a list of ’sponsored links’ on the right hand column (go to Google and search for ‘catering work’ and see the sponsored links on the right). The owners of the sites don’t pay anything unless the person browsing clicks through to their site.

Banner Ads

It might be worth putting up a Banner Ads on sites you know your prospective clients are likely to visit. The ads, which will be made to click through to your website, come in GIF format or, increasingly, are created in Flash for a more striking and memorable ad.

Pricing is often Cost Per Click (CPC) but most common is Cost Per Thousand Impressions (CPM). CPM is related to how many people see your ad.

As you can see, there are many ways of building up traffic to your site. If you’ve got products, services or content that people want and you’re willing to put some effort into some of these methods then you will soon start to see a rise in
visitors.

Trevor Lewis has over 10 years in the Software Industry. He is currently a Senior Consultant at EMNM. EMNM offer a range of new media design services including multimedia presentations and website design.

It’s worthwhile to examine Google’s definition of Google AdSense and Click Fraud, before delving deeper into “AdSense Fraud”.

Google AdSense fraud is one of the diseases that plague the Ad Words advertisers. The AdSense program essentially allows website publishers/owners to sign up with Google, enabling them to display Google Ads on their sites. These publishers essentially act as “Google Partners”. The ads chosen by the Google bot for display are contextual and the ads are related to the contents of the publisher’s website, more specifically that particular web page. The intent for Google is to capitalize on the traffic to these (in practice) niche sites and provide highly direct targeted traffic to the advertiser. A subset of the users of the Google Partner website, click on those ads and Google charges the advertiser per click. Google shares the booty with the website publisher but the revenue sharing ratio falls under Google’s “undisclosed “criteria. While the exact amount can be reverse engineered, the take home lesson is that the filans a course of action. He “invests” in a clickbot software( a simple google search reveals many) and gets a list of anonymous proxy addresses. He then goes to register a few domains and hires someone off of elance to create a “network of sites”and ” click bot ” . He hopes that the interlinked sites will provide each some “link popularity” and increase his page rank. If only it were that simple! He then proceeds to use the $30 clickbot to start clicking on the sites. Or he could click on them himself manually using the proxies. We don’t call him click monkey for nothing. He clicks and clicks all the way to see his account getting banned. No banana for this monkey! His calls of despair to google fall on deaf ears. This person is likely to quit, but sometimes retries to get up the food chain, the Wanna -Be-Fraudster.

Wanna -Be Fraudster ( aka BOZO):

This girl searches for high paying keywords like “home loan equity” (current ad words rate: $45), or “web hosting” (ad words costing $20). She correctly guesses that the AdSense payout is proportional to what Google earns and therefore homes in on such words. Her strategy is to make a page with contents that are appropriate for the targeted high payout keyword. She moves ahead by clicking on the link multiple times and recruits friends and family to give them a click. Or ten!

Little does she knlans a course of action. He “invests” in a clickbot software( a simple google search reveals many) and gets a list of anonymous proxy addresses. He then goes to register a few domains and hires someone off of elance to create a “network of sites”and ” click bot ” . He hopes that the interlinked sites will provide each some “link popularity” and increase his page rank. If only it were that simple! He then proceeds to use the $30 clickbot to start clicking on the sites. Or he could click on them himself manually using the proxies. We don’t call him click monkey for nothing. He clicks and clicks all the way to see his account getting banned. No banana for this monkey! His calls of despair to google fall on deaf ears. This person is likely to quit, but sometimes retries to get up the food chain, the Wanna -Be-Fraudster.

Wanna -Be Fraudster ( aka BOZO):

This girl searches for high paying keywords like “home loan equity” (current ad words rate: $45), or “web hosting” (ad words costing $20). She correctly guesses that the AdSense payout is proportional to what Google earns and therefore homes in on such words. Her strategy is to make a page with contents that are appropriate for the targeted high payout keyword. She moves ahead by clicking on the link multiple times and recruits friends and family to give them a click. Or ten!

Little does she know that Google has a 45 day inspection period before she get her nubby little fingers on that cash. With little to no knowledge of Click through Ratio , her greed couples with her ignorance. Seeing her ill-gotten paper wealth multiplying in her AdSense interface, she increases the clicks. Google however inspects the CTR and throws a fit when they see a CTR exceeding 20%. Furthermore, Google notices clicks mostly originating from a few IP addresses and that essentially seals her fate (or rather docks her earnings). That virtual cash is now just some deleted bytes on a hard disk on Google’s servers. She moans, nay she rail against the cruelty of Google’s policy. Some of these people wisely cease and desist such activities, perhaps philosophizing about the NFL (no free lunch) theorem. Others however see it as ground school for the next stage of nefarious behavior. The Almost-There Fraudster.

Almost-There Fraudster ( aka SmartAlec ):

The archetypical ATF is supremely confident in his ability to fool Google. Like the BOZO, he looks for high paying keywords and makes appropriate website(s). Let’s assume that he is in a third world country, just to make the case more interesting. The case described here is 1 year old news. He has read this article and taken the learnt the subsequent lesson . He knows that that the clicks from the IP Addresses of USA, UK & Canada are worth much more than the clicks from the IP Addresses from the third world countries. He therefore seeks to befriend people from such IP addresses by logging onto messenger services.

This way, he gets the unique, unrelated IP clicks and (he hopes) that Google is fooled. Remember “creature of the night”. Well, these people typically are more than a few time zone removed from the US or Canada and therefore are up at odd hours whenever they feel that their targets are most likely to be active. Plus they sometimes have to deal with “inconveniences” like a day job.

AT fraud thinks that the clicks he obtained by trolling on these sites is a job well done. He has got clicks from the IP address of his choice .. An interesting factoid is that for AdSense, state also matters. Clicks from Washington and New York State have the highest payout for AdSense Fraud.

He has just one problem. His tragic flaw. While he worked so hard to get the unique IP and high earnings, he is not able to maintain a good CTR. He is likely to cross the limit of 30-40% of daily CTR and 10-20% of overall CTR. He ends up in the same purgatory as the BOZO. The account is banned, and he gets the abominated email. Yes, the “AdSense account closure”. Almost-There is never good enough in this nether world of AdSense gaming. Although it is possible that he would have made a few thousand dollars before the punishment catches up to his crime. Crime doesn’t quite pay, now does it? Well, gentle reader, unfortunately crime _is_ paying to the next category. Fraudster Maestro ( aka Satan’s Spawn).

Fraudster Maestro ( aka Satan’s Spawn):

This category of fraudsters is the most sophisticated and rarely gets caught by google . She has researched the high paying keywords as well as the CTR issues well. She has the smoothest lines in the business of soliciting clicks. She can flirt online, and ask to click the “link” for her picture. Or she may claim that clicking the link causes the hungry child to be fed in Ethiopia . Let’s follow a typical “simple” chat session:

AT Fraud: hi

US User : hello

AT Fraud: what are your coordinates, handsome?

US User : NY , NY

AT Fraud: Oh! Wish I could be there. Can you help out a damsel in distress?

US User : sure

AT Fraud: I have made a site and want to see if all the links on this page are working or not. Can you please click on the links and see if the other page loads?

US User: Sure. Link?

AT Fraud: www.fraudstersite.com/high-value-keyword-page.html

US User : wait! Yes I checked all the links and they are working fine.

AT Fraud: Thanks

US User : so can we talk about you now? ( Message Not Delivered as the fraudster has blocked the User and is busy looking for a new victim)

And she has lots of tricks up her repertoire besides chatting up strangers. She knows about opt in lists, usenet and blogs where she can snare the victims. Technically savvy and able to empathize with her victims she doesn’t let arrogance get in her way to success. Since she is very mindful of the CTR issues she has a secret weapon. She has optimized her site for some low paying keywords which are really not competitive. She organically gets lots of traffic (but for things unrelated to those competitive high paying keywords). In her website, she may be giving away free greeting cards Or free screensavers. End result is a fabulous impression count. The second step for her is to makes unrelated pages on the same site and these pages pertain to the high paying keywords. These keywords are used to attract the victims of chat sessions. The process of getting the clicks is different but the results due to CTR are very lucrative.

So, how does all this geek talk affect the PPC advertiser? It’s a $5 billion+ dollar market(for exact projections onto the future, please check out our FAQ, and with a 20% + fraud rate, we are talking about a 1 BILLION dollars fraud per year. Even Dr. Evil may be impressed by such a number. It’s greater than the cumulative GNP of a few banana republics. And a fair chunk is ending up in the coffers of these fraudsters. We know from anecdotal evidence, how people are clearing up to 20 grand a month. All, courtesy of the hapless PPC advertiser.

We want to emphasize that there are lots of authentic sites serving genuine content. But unfortunately the existence of these people (as discussed above) reduces the ROI of many advertisers to the extent that they rethink their interest in PPC. In the word of one of our organic SEO customers, with PPC “you always get a little less back than you put in”. It needn’t be that way, if you watch carefully where your ad words traffic is coming from and take some steps (such as traffic analysis or at the very least a log file analysis) to protect arm yourself with data for a refund claim for google. Another thing to keep in mind is to stay nimble. Convincing search engines to refund money is a lot tougher and a lot more work than proactively watching for problem visitors and warning them of the repeated clicks and how they are being monitored. Our experience shows that all but the hardened criminals are deterred(reducing the adwords wasted burden). Remember, an ounce of prevention…

Aamir Farrukh Works with an Experienced Web Analytics Company http://www.sofizar.com Sofizar that is working on a Artificial Intelligence enabled Click Fraud Detection Service

We all are taught many things in life. Even when we don’t realize it until later.

My grandmother would go out to her garden and I would follow her. I would sit on the side and watch her pull some weeds, dig a hole, put in some seeds, cover them with dirt, give them a drink of water, and then move on to the next hole and do the same thing over and over. After a couple weeks, we would go back out and I would watch her pull more weeds and how she would protect what was growing by adding more water and making sure her plants had room so the sun could shine on them and help them grow. Seeing her plants grow was just as rewarding to me as it was her. I seen that she done something from the very beginning, provided it with care and its needs, and watched things grow and bloom to what she wanted them to be.

Little did I know that the process that she took in her love of her garden, is also the same process that we take in other areas of life as well. It can be a garden, a child, a marriage, or your work. Each of things need to be taken care of the same way. We need to know how to take care of what is important to us. We need to weed out what is not, we need to feed it in order for it to gain strength, we need to provide for it in order to grow, and we need to protect it and direct it, so that it will turn out and thrive with the full potential that it has.

It is important as leaders or mentors that we handle our “new growths” the same way. They can not succeed and grow with just a little help. They need all the knowledge, care, and tools that you have. The task of being a leader is to get your people from where they are, to where they have never been.

About the Author

I work from home and it has become my life’s passion. You have to do something that you truly believe in. You must take your foot off first base, dont be afraid to run and keep going.

~Dawn Blake
dawnb818@yahoo.com

Did you awaken one day and look at yourself critically? Discovering that your middle section is spreading out or hitting a bee line due south. Is buttoning those trousers becoming more difficult? Are you understanding that the wasted, horizontal TV time, running through potato chips and boozing has finally caught up with you, and you are wearing love handles? Would you like to get a six pack(get-a-sixpack.net)? You’re definitely not the only one and we’ve got good news for you.

If you have too much flesh close to your belly you need to start some abs workouts (http://absworkout.biz). This is beneficial for both men and women as more muscular abs lead to fewer lower back problems. When you fortify one you strengthen the other. Sit ups as well as crunches are simple procedures to strengthen the abdominals.

Targeting the lower back simply try lying on the stomach. Do the leg swim motion by lightly kicking with knees and feet off the floor. Exercise for 15 seconds and rest for 30 and repeat.

You may wish to tailor salt and sodium heavy foods from your diet. It is accepted to link salt and sodium rich foods with heart problems and risk of stroke. Salt can create water retention which can in turn add to the tummy fat. Stay away from processed foods and adding extra salt. Drinking water can also aid in losing those love handles. Water helps in breaking down stored fat, creating energy and also hydrating the body.

You should in all probability consider trimming your calories from alcoholic beverages. Yes, I know, we all are let down that alcohol is not a water replacement. Alcohol contains a lot of empty calories which have a tendency to get situated around the gut resulting in spare tires. You do not need to eliminate alcohol altogether, just keep in mind how much you consume and reduce it; same method as adjusting the sum of what you eat.

One of the most overwhelming features of any cheap secured loan is the lower rate of interest and the longer repayment period that it offers.

When a person goes to the lender for the loan, he has to fill an application. These applications generally ask for certain details regarding his loan requirements and a brief about his property. The questions can be:

• How much would you like borrow?

• Your repayment period?

• Would you like to include payment protection insurance?

• What is the current value of your collateral?

• What is the equity left on your house?

• Your monthly mortgage payment, if any?

• Your annual income?

The answer to these questions will make the lender to analyze your credit status and will also help in deciding the annual percentage rate (APR).

Once you have filled the application form and you satisfy all the conditions of the cheap secured loan, your application will get approved for loan.

Generally seen people are rejected for loan just because of their poor credit rating. Credit score has a great impact, not only on the decision of loan but in any other financial service. The lending companies keep their eye on the credit score of a person because they consider the person with bad credit history of high risk. The risk here is associated with the risk of making repayments.

The credit score of a person is determined by the following points:

• Whether you have made any late payments in regards to any debts or pending bills.

• How many loans have you taken and turned down.

• Is the person is tagged with any country court judgment.

Sometimes the lending companies do not lend money to the less perfect credit scorers. But the cheap secured loans have opened its gate for the people with poor score. This implies that poor credit scorers can also apply for the cheap secured loan. But it may be possible that they may be charged with little higher rate of interest as compared to the rate of interest to the good credit scorers.

If we make a comparison between secured loan and unsecured loan, then the secured loan may be bit risky. Here risky is in the sense, only when the person’s intention is to miss any payment or installment of loan; because any delay or missing any payment can lead to the risk to the collateral. In other words, the lender can seize the asset. Thus the person should also consider this point before going for cheap secured loan.

Several years ago, I belonged to a photography club. New members joined frequently, which allowed members the chance to gain fresh, creative ideas. As you might expect, one of the questions I often heard in first conversations was: “What kind of work do you do?”

One evening, I began chatting with a new attendee at one of our meetings. I was surprised when instead of the usual, “What do you do?”, the person pleasantly said, “So, tell me your story!”

If someone said to you, “Tell me your story!”, would your story brim with enthusiasma story written to your liking? Or would it sound like an uneventful routine written by someone elsea tiresome treadmill that leaves you hungry to experience the real you?

If we don’t write our own life stories, someone else will write them for us. If we don’t live from our own values, we might end up living from someone else’s values. If we aren’t busy fulfilling our own goals and dreams, we might be fulfilling someone else’s goals and dreams.

Perhaps you already have an exciting story to tell. If not…

Ask yourself these questions:

What stops me from living my own meaningful story?

If I were to live my ideal story, what would it sound like if I told it?

What emotions would my story ignite?

What would it take for me to start creating that story?

What will be the opening sentence?

Many people begin writing their ideal life story, but then they live in the introduction all their lives. Our life stories need to be enticing page-turners that are hard to put down. We have to get past the introduction and into the exhilarating part where the plot thickens and the suspense builds. Then we can enjoy the mysteries, victories, and adventure.

So what’s your ideal story? The plot will begin in your own imaginationa compelling tale of faith in action that will guide you to a most extraordinary conclusion!

© Copyright 2006 by Steve Brunkhorst. Steve is a professional life success coach, motivational author, and the editor of Achieve! 60-Second Nuggets of Inspiration, a popular mini-zine bringing great stories, motivational nuggets, and inspiring thoughts to help you achieve more in your career and personal life. Get the next issue by visiting http://www.AchieveEzine.com

Peptic ulcer is basically a lesion located at the level of the stomach, duodenum or esophagus. Ulcer tends to affect the entire gastrointestinal tract, starting from the lining of the mouth and ending with the rectal region. Peptic ulcer suggests the involvement of hydrochloric acid and pepsin in the development of the disorder. When gastric acid is produced in excess, the mucosal membrane that protects the stomach and internal organs from danger is damaged, enabling the bacteria Helicobacter pylori to penetrate the barrier and cause internal infections. Therefore, in the case of peptic ulcer, both gastric acid and bacteria are responsible for the development of the disorder.

Peptic ulcer located in the stomach is called gastric ulcer; peptic ulcer located at the level of the duodenum is called duodenal ulcer and peptic ulcer developed at the level of the esophagus is called esophageal ulcer.

Peptic ulcer is very common, millions of Americans being diagnosed with different forms of the disorder each year. The advance of modern medicine has allowed scientists to find out more valuable information about these disorders, enabling them to develop new medical treatments. Although in the past peptic ulcer was known to affect mostly male persons, more and more women suffer from forms of peptic ulcer nowadays. Statistics indicate that the predominance of smoking among women has determined an increase of peptic ulcer incidence with the female gender.

Peptic ulcers can sometimes develop into more serious disorders. As a result of complications, peptic ulcer may lead to perforate or bleeding ulcer. These two forms of ulcer are considered to be very dangerous, research results indicating a high probability of death due to such complications. Perforate ulcer involves severe tearing of the mucosal membrane, causing acute pain and sourness at the abdominal level. Bleeding ulcer involves internal hemorrhages and it needs immediate medical intervention. Most forms of perforate and bleeding ulcer require surgery due to their gravity. If the bleeding is severe, the medical intervention is primarily focused on stopping the hemorrhage and resuscitating the patient. The patient requires blood transfusions to compensate for the loss of blood and needs to be kept under constant monitoring until recovered.

The most common symptoms of bleeding ulcer are: nausea, fever, vomiting blood, presence of blood in the feces, black feces, dehydration, fatigue and body weakness. Due to loss of blood, such forms of ulcer may lead to anemia.

Some peptic ulcers are therefore more difficult to treat than others. When dealing with peptic ulcer, it is very important too keep away from alcohol, caffeine, cigarettes and cola, as these may all aggravate the symptoms of the disorder. You should try to respect a healthy diet and follow the medical treatment prescribed by your physician. If you respect these directions, your ulcer symptoms will most likely ameliorate within the first week of treatment, ensuring the remission of the disorder.

If you are looking for great ulcer information then visit this links. You will find great content on many types of ulcer like peptic ulcer, duodenal ulcer and more.

Truth To Live By:

What truths do you live by? Are the truths dependable? Are they consistent? Can you take some action and just know that the results will be as you anticipated. That is what you can count on when you use truth based on Universal Law. There is a set of truths that are totally consistent and dependable. These truths, when we act in good faith, deliver exactly what we would expect of them. The Force of Gravity, for instance, is a physical truth that we can depend on, always. Whether we jump off a roof, or try to jump up in the air, we can always expect to be returned
to the ground. It is the same each day. It is the same everywhere on Earth. This is a physical truth or law of physics that we can count on. Universal Laws behave in the same way. What are they? How can we discover what they are? These laws improve the quality of our life’s experience. Universal Laws are the same for everyone. We do not have to vote on them. We do not have to agree to be governed by them. They work the same for everyone. The success of our thoughts and actions are measured not by the legislative laws we pass, but by there alignment with Universal Law and the karma they generate.

Karma is a widely understood term in today’s society. Our thoughts and actions are always balanced through karma. If we offend someone in some way, someone someday will offend us. If we steal from someone, someone someday will steal from us. Universal Law always provides us with a balanced account. Cause and effect, giving and receiving are always balanced over time. There is one way to offset bad karma or to offset actions that
violate Universal Law. That way is forgiveness. Through the proper use of Forgiveness we can help to balance our account.

But, let’s start to bring peace and joy to our lives by defining a set of truths, which are totally aligned with Universal Law. The set of truths listed in this newsletter are not all the truths that exist. We must work together, to develop a dialogue to discover more basic truths until our lives are filled with only peace and joy. But the truths listed here are a good starting point. They form a baseline. These truths will, in fact, increase the peace and joy in your life.

Truth #1:Our Thoughts Create Our Life’s Experience.

When we do something we do not always stop and analyze why we are taking that action. Many actions appear to be spontaneous. But, are they really? No they are not. A thought always
precedes an action. There may be little time between thought and action. Weeks may pass from the time of our thought and its action. Years may pass between thought and action. But, everything that we do is preceded by a thought. Why do some thoughts never turn to actions? Because we negate the thought with the opposite thought. One day we think of going for a walk.
But, we then decide the weather is not good for a walk. We do not take the action because we have neutralized the thought of walking. Our thoughts move in two directions. The obvious
direction is outward consciously to other people and things. The less obvious direction is inward to universal energy where it may become a thought shared by anyone so inclined. Begin to focus on the connection between your thoughts and actions and realize how one always follows the other.

Truth #2: We are One Energy, Interconnected by Light.

All things are created from one source of energy. We are all created from the same source of energy. But, rather than being separate, we extend from that energy interconnected by light.

Light is the energy within that we do not yet see. Our vision has not developed to that level of seeing. But empirically we observe the results of this light. The reflection of what is
within us is observed through the intuition and coincidences that occur in our daily activity. Many have become knowledgeable about the seven charkas. These seven charkas are seven centers
of energy in our body. The centers are located in the top of our heads, in the center point between our eyes, in our throats, in our heart, in our solar plexus, just above the sexual organs,
and at the base of the spine. Energy flows from the earth to the heavens and from the heavens to the earth in a continuous cycle between and through these centers of energy to provide us with the life force. The energy we feel is dependent on how much we are enabling or impeding this flow of energy through our body.

Truth #3: We Give What We Receive.

Cause and effect are at the center of everything we experience in life. That is the flow of karma. Our thoughts are the cause and our physical reality is the effect. Knowing we are one,
interconnected by light, helps to understand why we give what we receive. Being one, what we give we give to ourselves. The giver and receiver are one. To continue to receive requires that we give. What we give is what we receive. If we give love we receive love. If we give money we receive money. It’s like a flow of water in and out of a lake. The lake stays full and healthy if water passes in and out of the lake.

Truth #4: Forgiveness resolves all conflict.

When we grant forgiveness we release from within ourselves some form of fear, hate, anger, and guilt and make room within us for more love to enter. Forgiveness is equally beneficial to the giver and to the receiver. But the giver has far more discretion on how forgiveness may be used in his or her life, and, that is where the power of forgiveness lies. There are no limitations to forgiveness. Forgiveness can be given openly to a person or persons face to face. However, forgiveness is most effective when given to a person or persons, to a situation, or to an entire culture from within without ever mentioning that forgiveness to another person. Why? Because the most effective use of forgiveness is to clear our own mind’s paths of debris and sludge. These paths have become filled with fear, hate, anger, and guilt. Our ability to give and receive love is diminished. Our ability to communicate to our higher self is blocked.

Truth #5: The present is the only time that is real.

Someone once said, “The present is the only time that intersects with eternity.” The past is gone forever, never to return. The future is not yet here. When we focus on past experience to try to define the future, we skip over the present. The lessons that can only be learned by communicating in real time with our Self are denied. We continue to make the same mistakes of the past in the future. To change this behavior, begin by sitting alone in a quiet place, and letting your thoughts pass freely through your mind. Soon new ideas will begin to surface from within you and you will begin to break the cycle of the past. As your time in the present, in meditation grows more powerful, the future will begin to expand from the present.

Truth #6: All energy is love, which is based on truth.

What is energy? Energy is the flow of life’s source from our creator. It is both unconscious and conscious energy. It is one. All forms come from the one source of energy. As energy flows
from the life source and provides all the resources we need to live, including sun, air, and water, it is love in the form of light. It is pure and unblemished by any living being. It is Universal Truth, absolute. If this flow were to remain pure, life would be peace, love, and joy. But, as energy enters our conscious mind its purity is altered by negative thoughts and by beliefs, which filter the truth that we receive. Only through a process of purification over time, as humans open to this energy from within in the present, will the percentage of love increase.

Truth #7: Thoughts, beliefs, and feelings filter truth.

Absolute truth is a predictable dependable guide for a peaceful joyful future. If we use Universal Law as a guide we are living with absolute truth. However, thoughts, beliefs, and feelings already exist in our minds. They are formed from past experiences. They are difficult to overcome. When we don’t know that what we see is a mask, it is difficult to see beyond the mask or to change what the mask is hiding. Again, only in a process over time, as we become more aware that this is reality,
will we change the thoughts, beliefs, and filters that allow light to enter with more purity. As we become more aligned with Universal Truth, we will see the validity of this theory.

About Us:

Our newsletters are our means to reach out to others who are in search of basic truth. This search began almost 30 years ago with one question: How can we balance our lives? The summary of the answer to this question was compiled in a book titled ‘Creating Your Personal Journey’. The book was published in 1996. The search has continued as we adapt to a new question: What is the truth? We are guided by the thought that, ‘The best way to learn anything is to teach it.

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© Copyright 2005 Roger Paradis

Roger L. Paradis-”We R One”

http://www.were-one.com

Mail to paradisrjs@were-one.com

623 East New Lenox Rd. Pittsfield, MA, 01201

Creating a New Vision for the 21st Century

Believe it or not, the success of your attempt to collect a debt is usually decided right at the beginning of your phone call – with the very first thing you say after the other party says hello. Knowing exactly what you are going to say – and handling the call in an organized, professional manner is the foundation upon which collections are made or lost. A professionally executed collections call has four parts:

Part One is The Open – how you identify yourself, your company and the problem. And, how you place that problem before the debtor. Don’t ask him when he’s going to get around to paying you, or why he is putting you off. If you do you’ll be at a disadvantage right off the bat. Instead, put the debtor in the position of having to explain himself. Say something like “What are your intentions toward this bill?”

Part Two: The Facts. If the debtor doesn’t agree to pay the bill early on, move into the next part of the call: asking questions about his situation. It’s important to make a smooth transition here because you don’t want to alarm the debtor. Say something like: “Let me just fill out an extension form for you.” Then you can start asking about his job, whether his wife is employed, any outstanding loans he may have, credit cards, etc.

Part Three: The Dun – Once your questioning has given you the information you need you can show the debtor a way in which he or she can pay the debt. You now know, for instance, that he can afford to put it on his MasterCard, or that she could qualify for a bank loan. Now you’re in position to make your demand for payment (the dun).

Part Four: The Close. Whether the debtor has agreed to pay or not, there is also a specific way you should close the call. And I don’t mean “Gee, thanks. Have a nice day!” or “You’ve got your nerve!” Use an open-ended question designed to put the debtor on the spot; something like “Do I have your word on that?” If he has refused to pay or continues to dodge the issue remind him of how serious the situation is. Make it clear that the problem must be resolved. Be professional. Don’t insult him. Save any threats of legal action until you’ve contacted the debtor several times without success and see no other option. Never threaten legal action unless you fully intend to follow through, otherwise you could be accused of harassment.

Collection calls are sometimes a necessary part of the billing process. Making the effort to learn and use as many collection techniques as possible will bring you better results and greatly improve the health of your bottom line.

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Editor: This article is offered for free use in your ezine, print publication or on your web site, so long as the author resource box at the end is included. Notification of publication would be appreciated.